We help brands build strength

You are investing time and effort into your brand building project - but how do you know if your brand is actually growing stronger?

We track the net effect of your brand building with tools & insights that you can act on every day

Do the right thing

About Us

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Eyes don't lie

We know which ads people look at

Say hi to Pulse! Our newest addition to our product family. Together with Tobii, we have developed a unique method for measuring which ads Swedish consumers actually see by analyzing their eye movements and focus. Using the latest Eye Tracking technology, we monitor 2,000 households and measure their behavior and focus on the screen. The method is called Ad-fixation and gives you a real picture of how your digital campaigns actually perform. Not seen. No effect. Don't you agree?

How we work


Odyssey’s deep knowledge of analytics and data-driven insights enables great prerequisites for building awesome products and tech who help brands grow. The combination and synergies between products and services are what the future in marketing is all about.

  • Products
  • Clients
  • Partners
  • Success stories
  • Knowledge

Predicting the future of your brand

How Big Can You Dream?

A brand new identity for Panduro

"Odyssey has confirmed but also contributed to our understanding of our market and how we have to change parts of our product offering and marketing. With the results based on thorough market and consumer research and analysis, we know how and where to grow our brand and market share in the future”

THOMAS PANDURO, Owner & CEO, Panduro