Join the team

Tobias is the founder of Odyssey and Qogai Advanced Analytics and has a solid experience in marketing, digital communication and business development from working for many years with global companies like H&M and IKEA. As a true entrepreneur, Tobias has also started and run Tech start-ups in Sweden and the USA. For instance Lexicon Interactive, one of Sweden’s most innovative and successful e-learning companies.

Christer is truly a market research legend. He has conducted survey’s and analyses for more than 100 different companies over the past 35 years. These have been carried out both internationally and in Sweden. For instance. Christer has worked for ten years as a researcher at SIFO, five years as Global Insights Manager at IKEA, ten years as Senior Expert at Ericsson ConsumerLab and eight years in charge of Business Development at Ipsos..

Peter is an entrepreneur and senior software engineer with 20 years of experience in digital development as an engineer, architect, mentor, and management positions. High skills in data integrations, data pipelining and automation. The entrepreneurial journey started 2004 as co-owner of Web update/Cloud Nine a full-service digital agency followed up by The Amazing Society as a founder of a social media agency with a social media management platform.

Andreas has over 20 years of experience from management positions in global market research, whereof most recently from Ipsos. Expertise in designing and integrating strategic marketing models (segmentation models, brand models, CX models, innovation models, etc) fueled by multiple data sources. Pioneer in web-based MR analysis solutions as co-founder of Archway. Driven by innovation, pushing the frontier of data-driven analytics and market modeling.

Patrik uniquely combines consumer and market insight with an ongoing industrial PhD-education focused on the digital transformation of retail. As a business anthropologist, he is focused on strategic insight, trends and the use of qualitative methodology and data to unveil business opportunities that can’t be found on quantitative information. Patrik is a highly appreciated lecturer and workshop facilitator who loves to challenge clients to push their limits and arrive at the golden insights that will enable them to bring enhanced value propositions to both current and future customers.

Mikael is an experienced insight consultant with a demonstrated history of supporting global and local clients (such as Carlsberg, TetraPak, H&M, Telia, Daniel Wellington, Oriflame, Swedish Match) towards brand growth and improved understanding. Skilled insight strategist, specialized in advanced analytics approaches. Strong operations professional coming from a multi-functional market research career at Ipsos, and international media prior to that.

Henrik is a Data scientist with a master of science in Statistics and Machine Learning from Linköpings University. Four years of working experience as a data analyst within one of the major market research companies. Passionate about building automated learning systems such as modeling uplift continuously over time to optimize the efficiency of customer targeting.

Karl is an experienced statistical consultant with a Ph.D. in statistics and a background as a senior lecturer in statistics at Linköping University and a senior biostatistician at Karolinska Institutet. Karls is also an appreciated writer and lecturer holding several pedagogical awards. And the author of statistical literature and more than 20 research papers.