We believe in sharing. Customer NXT is our knowledge hub for our latest thinking and insights. Welcome!
What’s next in the consumer landscape? What is retail, marketing, and brands in the process of turning into? What will a customer relationship look like and how will sustainable value be created in an era of data, emotions, feelings and borderless consumers who play around in the marketplace?
How should we best research consumers? What methods should we use and how can we make data dance for the purpose of generating strategic insight?
These and many more questions are explored here in CustomerNXT. The hub is newly started so stay tuned - we'll add content every week.
Mobile selling has soon passed desktop!
Listen to Patrik Stoopendahl, Carl-Fredrik Teder and Urban Lindstedt in the podcast eHandelstrender
Great talk about how consumers to a greater extent prefer to do their shopping on their mobiles. About how social shopping is growing in importance with Instagram Shopping and about the importance of building your brand through sustainability. Thanks for having us. So happy to be back! 🙏💡
45 minutes 🎧
New! Odyssey in Media
"Love increases turnover, it is clear on Valentine's Day. But today's SEK 750 million in love gifts could easily be more if trade dares to be more norm-breaking, says Patrik Stoopendahl, Head of Science at the insight agency Odyssey"
Patrik gives his perceptive on how customers' behavior in e-commerce has changed. And how we can analyze and act on this changing behavior. Thanks for having us 🙏💡
45 minutes 🎧