Odyssey in Aftonbladet's panel on opinion surveys

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It’s first week of July and time for Almedalsveckan in Visby. Odyssey is of course present and today our founder and Qogai CEO, Tobias Sjöqvist, participated in Aftonbladet’s interesting panel discussion on opinion services, their importance for political parties and media, and their impact on the voters’ decision making process. Tobias also talked about how our report Why-u-vote is an interesting and important complement to traditional surveys.

Discussion in Swedish.

Source: https://www.aftonbladet.se/tv/a/258868

Odyssey's insight tool Qlick.2.buy is launched

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This Tuesday, 26 June, Odyssey launched our new, innovative insight tool Qlick.2.buy together with our partner Inizio. Christer Sjökvist from Odyssey and Karin Nelsson from Inizio explained how we combine traditional insight methods to track the consumer behavior connected to purchases, with digital tracking and mapping of online insights before, during and after the purchase to create a unique insight opportunity for retailers. The seminar was covered by Dagensanalys.se (see link).

Article in Swedish.

Odyssey on purchase journeys in podcast "Köpresan"

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Odyssey’s business developer Andreas Nergård talks in the podcast “Köpresan” on how the view on the purchase journey has evolved during the past decades. Starting with Janne Carlzon’s “Moments of truth”, via Procter & Gamble to Google’s ZMOT. Andreas explains how we need to combine today’s purchase journey models to find the balance between the short-term sales with the long-term brand management. Further, Andreas talks about how predictive modeling and analysis can help us enter the purchase journey at an earlier stage, and the importance of integrating data instead of working in silos.

The podcast in is Swedish.

Source: http://www.leadcontent.se/podd-andreas-nergard/

Swedish Martech at SWEDMA, March 13

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How can Swedish marketing departments get the best results from their marketing technology investments? And how do Swedish marketing directors use martech (marketing technology)? 

This and more is described in the report Martech Sverige 2017, published in late 2017. The report investigates the Swedish martech scene and is based on in-depth interviews with marketing managers in Sweden. The report is published by SMARTECH, the organization Swedish Martech, which is a cooperation between Wiraya and Odyssey.

On March 13, Charlotte Banning, CMO at Wiraya and Cecilia Hjertzell, Head of Strategy at Odyssey, will present the study at a breakfast seminar hosted by SWEDMA.

You find the full report (in Swedish and soon in English) and more information about SMARTECH at smartech.se.

The future of data-driven marketing

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On 6 March, Cecilia Hjertzell, Head of Strategy, Odyssey, and Patrik Stoopendahl, Business Anthropologist and Innovation Consultant, Kairos Future, spoke about the future of data-driven marketing at a fully seated breakfast seminar at the Swedish Direct Marketing Association, SWEDMA. Technological opportunities was mixed together with questions about integrity, user data, and blockchains.

And we are proud to announce that SWEDMA have given us yet another opportunity to share our thoughts att the prestigious Guldnyckeln on March 22.

Read more about the presentation in Cap & Design's article (in Swedish), Frukost och framtidsspaning.

Two new additions to Odyssey's team

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Odyssey grows as Digital Strategist, Elin Amberg and Analytics Consultant, Jonathan Cygnaeus, joined the team in the beginning of 2018.

Jonathan Cygnaeus, has a background from the financial industry and was previously a DW Business Information Management Consultant at the bank Nordea.

Elin Amberg has many years of experience from different industries, and have a combined knowledge in marketing, communications and IT.

"It's great to have new team mates onboard. Jonathan and Elin contributes with a good mix of competence to the skills we already possess at Odyssey," says Michael Jäderlind, CEO, Odyssey.

Swedish martech report out now!

martech-i-sverige-2017.jpg

How can Swedish marketing departments get the best results from their marketing technology investments? And how do Swedish marketing directors use martech (marketing technology)? 

This and more is described in the report Martech Sverige 2017, published in late 2017. The report investigates the Swedish martech scene and is based on in-depth interviews with marketing managers in Sweden. The report is published by SMARTECH, the organization Swedish Martech, which is a cooperation between Wiraya and Odyssey.

You find the full report (in Swedish and soon in English) and more information about SMARTECH at smartech.se.

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