Swedish Martech at SWEDMA, March 13

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How can Swedish marketing departments get the best results from their marketing technology investments? And how do Swedish marketing directors use martech (marketing technology)? 

This and more is described in the report Martech Sverige 2017, published in late 2017. The report investigates the Swedish martech scene and is based on in-depth interviews with marketing managers in Sweden. The report is published by SMARTECH, the organization Swedish Martech, which is a cooperation between Wiraya and Odyssey.

On March 13, Charlotte Banning, CMO at Wiraya and Cecilia Hjertzell, Head of Strategy at Odyssey, will present the study at a breakfast seminar hosted by SWEDMA.

You find the full report (in Swedish and soon in English) and more information about SMARTECH at smartech.se.

The future of data-driven marketing

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On 6 March, Cecilia Hjertzell, Head of Strategy, Odyssey, and Patrik Stoopendahl, Business Anthropologist and Innovation Consultant, Kairos Future, spoke about the future of data-driven marketing at a fully seated breakfast seminar at the Swedish Direct Marketing Association, SWEDMA. Technological opportunities was mixed together with questions about integrity, user data, and blockchains.

And we are proud to announce that SWEDMA have given us yet another opportunity to share our thoughts att the prestigious Guldnyckeln on March 22.

Read more about the presentation in Cap & Design's article (in Swedish), Frukost och framtidsspaning.

Two new additions to Odyssey's team

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Odyssey grows as Digital Strategist, Elin Amberg and Analytics Consultant, Jonathan Cygnaeus, joined the team in the beginning of 2018.

Jonathan Cygnaeus, has a background from the financial industry and was previously a DW Business Information Management Consultant at the bank Nordea.

Elin Amberg has many years of experience from different industries, and have a combined knowledge in marketing, communications and IT.

"It's great to have new team mates onboard. Jonathan and Elin contributes with a good mix of competence to the skills we already possess at Odyssey," says Michael Jäderlind, CEO, Odyssey.

Swedish martech report out now!

martech-i-sverige-2017.jpg

How can Swedish marketing departments get the best results from their marketing technology investments? And how do Swedish marketing directors use martech (marketing technology)? 

This and more is described in the report Martech Sverige 2017, published in late 2017. The report investigates the Swedish martech scene and is based on in-depth interviews with marketing managers in Sweden. The report is published by SMARTECH, the organization Swedish Martech, which is a cooperation between Wiraya and Odyssey.

You find the full report (in Swedish and soon in English) and more information about SMARTECH at smartech.se.

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