This Tuesday, 26 June, Odyssey launched our new, innovative insight tool Qlick.2.buy together with our partner Inizio. Christer Sjökvist from Odyssey and Karin Nelsson from Inizio explained how we combine traditional insight methods to track the consumer behavior connected to purchases, with digital tracking and mapping of online insights before, during and after the purchase to create a unique insight opportunity for retailers. The seminar was covered by Dagensanalys.se (see link).
Article in Swedish.
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