products & services for the future 

take control 

With our self-service products, you will be able to quickly identify the changes that will deliver improvement and impact on your brand. 

01

Odyssey Touch

Ever wondered which channels your target groups really spend their time in before and after purchase? Our media planning tool Touch will give you that answer. How can we be so sure? Well. Touch is based on an ongoing study on 2000 Swedish consumers’ actual digital and analog behavior. Given you direct access to a miniature Sweden, helping you find and understand your target groups.

The tool is dived into three sections:
1. Reach allows you to understand how consumers surf the web and which media categories they spend time in.
2. Engage discloses consumers’ attitudes toward communications and commercials.
3. Convert puts the purchase into your media analysis answering how different touchpoints converts and inspires.

Our promise to you. You’ll be in better control of your media spend with Touch. 

REACH

Is your media spend aligned with consumers’ actual behavior? How do both offline media and online media converge into one coherent experience for the consumer?

Reach allows you to plan media based on data that consider both the online and offline channels giving rise to insights more complete and connected than ever before.

Delve into the data that connect the dots by using both survey and passive metering. Reach allow insights to surface within areas such as monthly and daily reach, but also types of media (e-mails, texts, chat messaging, web search) as well as categories of media (news, entertainment, blogs).

Best of all! Visit the actual URL directly on the platform.

ENGAGE

Ever wondered what goes on outside your CRM-system? What the consumer is actually up to when s/he’s not surfing cookie-pages or clicking banners?

Engage gives you the possibility to answer the questions you’ve always wondered about. What lifestyle and market trends are important? How does app-usage and digital behavior occupy the consumers’ lives?

By utilizing the profiling survey and all the digital online behavior we allow you to dig deeper into the world of the consumer than has previously been possible. Use your company’s segments, or build completely new. The sky is the limit!

CONVERT

Curious about what inspires the consumer? Do you want to understand which touchpoints truly matter in the omnichannel customer journey?

Convert allows you to get close and personal with actual purchases and buyer profiles. Understand the consumer within your industry, in regards to your brand or your category.

Built on both the diary, the profiling survey and actual online behavior the insight possibilities are (almost) endless.

02

Odyssey Feel. Brand simulator

A great learning tool that helps drive an internal sense of urgency around working towards achieving the optimum brand position, highlighting both the opportunity as well as the risk. 

Odyssey Feel maps out the correlation between the attributes that drive choice and differentiation for your brand’s core target group as well as other needs and triggers.

Ultimately the simulator showcases the link between associations (brand experience) and the operative value. Creating an understanding and consensus in your organization of the attributes and underlying root causes that need to be fulfilled to drive the optimum brand position.

03

Odyssey Follow. Brand tracker

Odyssey Follow helps you understand how your brand is perceived as well as its strengths and weaknesses.

What are the key drivers of the market and for each segment?  Keeping you in the loop of what your consumers really think about your brand. 

With Follow you’ll always have an authoritative read of your brand’s progress at a macro level at hand and you’ll be able to quickly identify and diagnose the changes that will deliver improvement and impact on your brand.

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