Eye's don't lie
With Eye-Tracking technology we trace human attention online.
Not seen. No effect.
Impressions that not lead to Human Attention is money wasted.
- Cross Channel
- Mobile & Desktop
Optimize Human Attention for your brand and increase your Quality Reach.
Ad-Fixation describes reality better
Insights derived by Pulse
- Share of Voice & Attention
- Quality Reach & Frequency
- Attention effectiveness
- Over Time
in comparison with the competition.
Human attention metrics highlight quality reach
As marketers, we're always chasing reach. We spend most of our budgets on various digital channels because we are promised fantastic reach. There is no doubt that digital media channels are an absolute must in an effective media strategy. The problem is that it is very hard to measure the real effect.