Eye's don't lie

With Eye-Tracking technology we trace human attention online.

Not seen. No effect.
Impressions that not lead to Human Attention is money wasted.

Continuously track and evaluate how your digital investment and strategy actually works, and compare with your competitors.

- Cross Channel
- Mobile & Desktop

Optimize Human Attention for your brand and increase your Quality Reach.

A selection of Brands that track human attention with Pulse

Ad-Fixation describes reality better

Insights derived by Pulse
- Share of Voice & Attention
- Quality Reach & Frequency
- Attention effectiveness

Divided by:
- Channels
- Publishers
- Ad-formats
- Apps
- Over Time

in comparison with the competition.

Human attention metrics highlight quality reach

As marketers, we're always chasing reach. We spend most of our budgets on various digital channels because we are promised fantastic reach. There is no doubt that digital media channels are an absolute must in an effective media strategy. The problem is that it is very hard to measure the real effect.

Until now.