What we do

Fullstack business catalyst

We make

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Track your customers’ entire digital behavior in all channels.

When more and more consumers choose to buy their products and services online, the digital channels play an increasingly important role throughout the customer journey. This creates an obstacle for us as companies, as we have traditionally only been able to track our consumers’ digital behavior in the channels we “own” ourselves. Most of us are already aware of this limitation, since we know that most of the purchasing decisions are made before the customer even reaches the channels we control.
Qlick.2.buy is a brand-new service developed to be able to track your customers’ entire digital behavior in all channels. It will not only help you navigate the digital channels but will also create a deeper understanding of what is happening in the actual purchasing moment. This insight will, in turn, enable you to evaluate, optimize, automatize, and hyper-personalize your customer journey.  

Thank you for your trust
What we offer

We make business grow

We want to help you fully translate the possibilities created by the digitalization and to capitalize on the investments you’ve made in technical solutions. We have the knowledge to create, analyze and transform customer insights into activities that will create value. Both for your own business and for your end customers. We work with the entire process from insight, through strategy to implementation. Always with your brand as a starting point and always in the channels your customers use. And of course, always with a focus on long-lasting and profitable relations.

Insights

We are somewhat scientific in our approach to insight work, because we believe that it is the essential first building block for market success. Our research expertise ranges from traditional methods (surveys, focus groups and communities) to what’s commonly referred to as big data (i.e. real-time analysis based on martech generated consumer footprints). Together, we define and integrate your segmentation model with your consumer journey and your brand model. This will serve as a solid foundation when forming strategies.

Strategy

Maybe you have invested time and money in expensive technical solutions and you have started to collect data and information on your customers. Many companies have! But if you don’t understand how to use your information, when and where, and why you should do it, your investments are basically a waste of money. This is why we work with strategy, analysis and technology closely connected. Based on insights, we create well-grounded strategies and roadmaps on how to implement and work with your data, analysis, customers, organization or anything else that will make your business greater.

Connecting the dots

We know from experience that companies tend to have their data scattered over a multitude of systems – that are not connected. Apart from being frustrating, it leads to missed business opportunities and less optimized ways of working. At Odyssey, we use our advanced analytics platform Qogai to connect all your data sources, identify and act on patterns, correlations and groupings in data sets. And we combine the technical platform with the knowledge and expertise of our consultants on insights, strategy and business, to truly connect the dots for you and to help you create Better Business through Business Insights. We dare to say this makes us unique.
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Book a demo

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HAMMER TIME!