We have executed over 300 research projects across 40 different brands globally. We'd love to help you as well!

When you need powerful actionable insights use Analytics services

With Odyssey's Analytics Services you can customize a research solution tailored to your needs. We can help you scale your research project and your team so you can gain the results and insights you need to succeed when faced with a research challenge.

Some of Sweden's strongest brands have already turned to Odyssey's Analytics services. Some for a full-scale project such as a market segmentation some for a couple of hours of Expert Advisory. Whatever your research needs are. We can probably help you or at least show you in the right direction.

A selection of Brands who use Odysseys Analytics services

From market research experts to data scientists

Odyssey has assembled a wide range of experts from different fields such as market research experts, data scientists, statisticians, mathematicians, developers, and strategists all committed to generating insights that will help grow your brand.

Our fields of expertise:

  • Market segmentation
  • Customer segmentation
  • CLV modeling
  • Conjoint
  • Bespoke market research 

Meet Christer Sjökvist, Head of Insight at Odyssey

Since the mid-80s, I have been fortunate enough to be engaged in brand analysis for some of the largest companies in the world. I’ve traveled globally, lived abroad, analyzed many different markets, and created insights for both B2C as well as B2B brands. During this time I’ve also come to the realization that many current brand analysis does not utilize the potential in all the new data streams that those as a company have (or have the opportunity to have) access to today and needs to be redefined.

At Odyssey, we make sure that your brand thrives on pure facts analyzed with the best of data science and research expertise. That's our promise to you.

CHRISTER SJÖKVIST
Head of Insight at Odyssey

Christer Sjökvist is truly a market research legend. He has conducted surveys and analyses for more than 100 different companies over the past 35 years. These have been carried out both internationally and in Sweden. For instance. Christer has worked for ten years as a researcher at SIFO, five years as Global Insights Manager at IKEA, ten years as Senior Expert at Ericsson ConsumerLab, and eight years in charge of Business Development at Ipsos.

“Odyssey has confirmed but also contributed to our understanding of our market and how we have to change parts of our product offering and marketing. With the results based on thorough market and consumer research and analysis, we know how and where to grow our brand and market share in the future.”

THOMAS PANDURO, Owner and CEO at Panduro

"Odyssey supplies us with continuous insights on how the e-commerce landscape is evolving across selected European countries, so we can advise our customers and other e-commerce merchants. The data is based on a market research tracker, where analytics are made available in an embedded analytics tool on our website".

JOHAN RÖNNERMAN, Executive Vice President AfterPay, Arvato Financial Solutions