Insights and perspectives on Brand Intelligence
Odyssey provides organizations with Brand Intelligence to understand and improve brand performance. We collaborate with brands across a wide range of industries and markets, helping them understand how their brand and communications are perceived and perform.

Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.
Why Brand Positioning is Crucial for Building Brand Equity
Brand Tracking
Brand Position
Brand Equity
Understanding the fundraising sector through brand tracking - a case study
Brand Tracking
Fundraising
Understanding the brand dynamics in the energy sector
Brand Tracking
Energy
Giva Sverige: “The Fundraising Compass Creates Great Value for Our Members”
Brand Tracking
Fundraising

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