Martech
Report

With this report we wish to guide you on what to develop further within the different perspectives: people, process, technology & data.

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What we do

We help our customers to continuously increase the strength of their brands through data-driven and predictive insights. Through Odyssey’s platform & products, our customers can follow the brand’s development and at the same time understand the effects.

Pulse

Optimize your online advertising. Pulse eye-tracking technology shows who’s really looking at your ads compared to your competitors’ ads.

Brand tracker

You love your brand, but do your customers? With a tap of your fingers, our Brand Tracker will tell you how they feel.

Brand strategy

Power your brand. Our strategic consulting services are backed by advanced analytics and work seamlessly with our SaaS solutions.

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Impressions/Fixations

12% of all impressions on desktop resulted in human attention.

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Average Fixation Time

On average, Swedes look at an ad on desktop for 2,38 seconds.

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Unique brands tracked in Pulse

Pulse is currently tracking and monitoring 250 brands.

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Giva Sverige

EnergyTracker

Fisherman's Friend

Latest insights from the industry

September 20, 2022

Understanding the charity sector through brand tracking - a case study

The donating quota is far from full. Using our Brandtacker we reveal that there are still plenty of potential charity donors out there, and provide charities with insights for how to better reach them.

September 20, 2022

Why the Energy Issue May Decide the Election | Brand Tracking Insights

How should we solve the energy crisis, and who is responsible? With Brand Tracking we peek into the minds of Swedish energy consumers and understand what the public really think about the energy issue and why they are so divided.

September 14, 2022

Measuring Advertising Effectiveness

What decides if an ad is good? To understand this we must first know how to measure advertising effectiveness correctly. In this article we provide you with the fundamental metrics to evaluate your ads in terms of both effectiveness and efficiency.

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