welcome to the world of odyssey

platform & solutions for brand growth

We measure the pulse and health of your brand strength, brand building & brand communication effects over time with Pulse.

Over 30 of the sweden's best brands
have turned to odyssey

track the net effect of your brand-building with tools & insights that you can act on

Brand building is no easy task. We know. It's especially hard if you don't have the right tools and insights at hand.  We created our product suite Pulse with that in mind. We're passionate about the math of brand buildning. That's why our products measure your brand strength, brand building, and brand communication effects every day 24/7. Pulse delivers insights that you can act on every day. Helping you build your brand stronger. 

Using the latest Eye Tracking technology, we monitor 2,000 households and measures their behavior, and focus on the screen.

we know which ads people look at.


Together with Tobii, world-leading at Eye Tracking, we have developed a unique method for measuring which ads Swedish consumers actually see by analyzing their eye movements and focus. Using the latest Eye Tracking technology, we monitor 2,000 households and measures their behavior, and focus on the screen. The method is called Ad-fixation and gives us a real picture of how digital campaigns actually perform and digital Share of Voice.

For the first time, we can continuously track and evaluate how our digital investment and strategy actually works.

Our focus & heart
are founded on
two things.

Odyssey’s deep knowledge of analytics and data-driven insights enables great prerequisites for building products and tech. The combination and synergies between products and services are what the future in marketing is all about.

self developed insight solutions

employees, all with an insane obsession of data & analytics

Satisfied Clients

Cups of coffee

Our Skills

  • Data science- 90%
  • market research - 95%
  • Data visualization 87%
  • Commited to our clients success - 100%


Working at Odyssey, I value the most the possibility to apply mathematics every day. The creation and development of models for scalable products that combine marketing research and behavioral data include solving challenging math problems in various areas. And that's fun! It is what drives me and lets me learn new things "by doing".

Igor Gusev

Senior Data Scientist, Joined march -19

Our amazing partners

We've partnered up with some great companies. Like Tobii, Augur and Silver that all adds great value to some of our products. Thanks for a great collaboration 🚀

From Our Clients
Voices from two of our clients. Thank you for your trust 🙏

“Odyssey has confirmed, but also contributed to our understanding of our market and how we have to change parts of our product offering and marketing. With the results based on thorough market and consumer research and analysis, we know how and where to grow our brand and market share in the future.”

Thomas Panduro

Owner and VP, Panduro

“Odyssey has good insights on how to handle user data in business. The customer journey that we received help with has led to concrete solutions in our subscription business. Odyssey has been a professional and reliable supplier in this important development”
Unn Edberg

VP, Chef

Let's Start Something new
Say Hello!

We would love to show you how Strategic Insights as a service work. Fill out the form and let's start with a hello!

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