Changes in behaviors and attitudes amongst the everyday consumer

Consumer Trends 2022

To understand your brand is to understand your consumers, your market and your surroundings. Here we share 9 important consumer trends to keep an eye out for.

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What we do

We help our customers to continuously increase the strength of their brands through data-driven and predictive insights. Through Odyssey’s platform & products, our customers can follow the brand’s development and at the same time understand the effects.

Pulse

Optimize your online advertising. Pulse eye-tracking technology shows who’s really looking at your ads compared to your competitors’ ads.

Brand tracker

You love your brand, but do your customers? With a tap of your fingers, our Brand Tracker will tell you how they feel.

Brand strategy

Power your brand. Our strategic consulting services are backed by advanced analytics and work seamlessly with our SaaS solutions.

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Impressions/Fixations

12% of all impressions on desktop resulted in human attention.

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Average Fixation Time

On average, Swedes look at an ad on desktop for 2,38 seconds.

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Unique brands tracked in Pulse

Pulse is currently tracking and monitoring 250 brands.

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Giva Sverige

EnergyTracker

Verdane

Latest insights from the industry

Blink and You Miss It: Why Attention is the Key to Successful Advertising

Struggling to make your advertising campaigns effective? Struggle no more. Discover the key factors to consider to create long-lasting memory effects for your brand, and learn about the Advertising Value Chain and how we can use it to measure attention across the full advertising spectrum.

February 24, 2023

2022: Year in Review - Odyssey

We know you all are pondering the burning questions: what really happened at Odyssey during 2022 again? And what will they bring us 2023? Well, dear friends, ponder no more. We got you covered. Follow along as we look back at what has been and take a glimpse at what is yet to come.

December 16, 2022

Media Buying – Marketers vs Accountants

Maximizing the effects of your advertising means maximizing the effect of your media buys. You want to reach as many as possible as strongly as possible as often as needed. But your media budget isn't infinite. So when trying to optimise your buys, are you thinking like a marketer or an accountant?

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