Martech
Report

With this report we wish to guide you on what to develop further within the different perspectives: people, process, technology & data.

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What we do

We help our customers to continuously increase the strength of their brands through data-driven and predictive insights. Through Odyssey’s platform & products, our customers can follow the brand’s development and at the same time understand the effects.

Pulse

Optimize your online advertising. Pulse eye-tracking technology shows who’s really looking at your ads compared to your competitors’ ads.

Brand tracker

You love your brand, but do your customers? With a tap of your fingers, our Brand Tracker will tell you how they feel.

Brand strategy

Power your brand. Our strategic consulting services are backed by advanced analytics and work seamlessly with our SaaS solutions.

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Impressions/Fixations

12% of all impressions on desktop resulted in human attention.

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Average Fixation Time

On average, Swedes look at an ad on desktop for 2,38 seconds.

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Unique brands tracked in Pulse

Pulse is currently tracking and monitoring 250 brands.

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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-%

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Dentsu

Fisherman's Friend

EnergyTracker

Latest insights from the industry

November 18, 2022

What Is Brand Tracking and Why Does Your Company Need It?

A brand is nothing without its customers. So, if you want to get better insight into your brand's performance you must first know what your customers think about you. Here we uncover the possibilities with Brand Tracking and explain how it works.

November 4, 2022

Impressions and marketing metrics - The WYSIWYG of media

There is a lot to learn from the software development acronym WYSIWYG, What You See Is What You Get. When applying it to marketing and the media landscape new insights, fundamental to marketing success, arise.

November 4, 2022

Understanding the brand dynamics in the energy sector

By putting the brands of Sweden's energy sector under the microscope, we discover new customer segments, understand the relationship between market investments and brand equity and look into the future of the energy market.

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