Martech
Report

With this report we wish to guide you on what to develop further within the different perspectives: people, process, technology & data.
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What we do

We help our customers to continuously increase the strength of their brands through data-driven and predictive insights. Through Odyssey’s platform & products, our customers can follow the brand’s development and at the same time understand the effects.

Pulse

Optimize your online advertising. Pulse eye-tracking technology shows who’s really looking at your ads compared to your competitors’ ads.

Brand tracker

You love your brand, but do your customers? With a tap of your fingers, our Brand Tracker will tell you how they feel.

Brand strategy

Power your brand. Our strategic consulting services are backed by advanced analytics and work seamlessly with our SaaS solutions.

Pulse by the numbers

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Impressions/Fixations

12% of all impressions on desktop resulted in human attention.

Average Fixation Time

On average, Swedes look at an ad on desktop for 2,38 seconds.

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Unique brands tracked in Pulse

Pulse is currently tracking and monitoring 250 brands.

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

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Don't just take our word for it

Dentsu
Fisherman's Friend
EnergyTracker