welcome to the world of odyssey

strategic
insights
as a service

We've created a platform where you can collect, structure, model, analyze and automate your insights. And above all - act on them.

Simply put. Everything we do is designed to help you look ahead.

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What we do

Generating strategic insights.
Helping you look ahead.

We deliver self-service products that will help you quickly identify the changes that will deliver improvement and impact on your brand. With Touch, Follow, Feel and Link you'll be able to not only answer questions regarding the state and position on your brand but also deliver strategic understanding based on actual consumer behavior data, trends, and simulation for future brand performance.

Follow. Brand tracker

Odyssey Follow helps you understand how your brand is perceived as well as its strengths and weaknesses. What are the key drivers of the market and for each segment? Keeping you in the loop of what your consumers really think about your brand.

Feel. Brand Simulator

Odyssey Feel simulates the positioning of your brand in different types of strategic and tactical situations.  Helping you achieve the optimum brand position, highlighting both the opportunity as well as the risk. 

Touch. Media planning

Odyssey Touch is a strategic media planning tool that turns media into a core consumer insight tool offering a deepened understanding of media’s effect on inspiration, conversion and at the same time revealing in what media types and categories your segments spend their time and interests.

Link. Segmentation

Odyssey LINK offers you a segmentation for the industry you're in. Allowing you to segment your specific target groups based on their needs, attitudes, experiences, and behaviors to a competitive price.

Proof. Professional services

Odyssey PROOF is a professional service if you want to turbocharge your analytics- and insight team. With our systematic approach and process management, the strategy becomes realistic, challenging and entrenched in the organization. 

Get on top of your media PLANNING!

If you’re a marketer, you already know that building an exceptional media plan can be a real hassle. Consumers are constantly changing their media behavior and it’s hard to keep up. Suddenly a media channel underperforms, and another is a surprise success. With Odyssey Touch, you will always be on top of your game. Touch helps you plan your media spending based on actual consumer behavior. Allowing you to keep track of your target audience and always be present where they really are.

Are you ready to be surprised, inspired and challenged? Touch is strategic media planning like never delivered before.

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Why we are different

Odyssey started as a traditional research agency. Not unlike many others. But with an ambition to do things differently. To change the way we look upon market research. To move away from traditional WS-structures and delivering insights in PPT built on static data. Today we are proud to say that we deliver strategic insights and a holistic view of both the current and future state of the market to our clients through our self-service platform Qogai that empowers our clients to continuously collect, store, predict, activate and react on their own insights. 

deliveries

Satisfied Clients

Cups of coffee

Trusted by

So far we've helped some of Nothern Europes leading companies look ahead. These are some of the companies whose trust we've earned 🙏

Our Skills

With novel methods where we practice out of the box thinking, using modern technology and make use of other untraditional data sources we deliver extraordinary insights to our clients helping them make use of the insights in their businesses by automating processes with actionable data deliveries. This we do with the assistant of our data science team creating AI and machine learning models and utilizing them in our modern high capacity data and automation platform Qogai.

  • advanced analytics - 90%
  • strategic insights - 95%
  • Data visualization 87%
  • Commited to our clients success - 100%
Our amazing partners

We've partnered up with some great companies. Like Tobii, Augur and Silver that all adds great value to some of our products. Thanks for a great collaboration 🚀

From Our Clients
Voices from two of our clients. Thank you for your trust 🙏

“Odyssey has confirmed, but also contributed to our understanding of our market and how we have to change parts of our product offering and marketing. With the results based on thorough market and consumer research and analysis, we know how and where to grow our brand and market share in the future.”

Thomas Panduro

Owner and VP, Panduro

“Odyssey has good insights on how to handle user data in business. The customer journey that we received help with has led to concrete solutions in our subscription business. Odyssey has been a professional and reliable supplier in this important development”
Unn Edberg

VP, Chef

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