Case section
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e8aff431aebebe5dc63451_Tele2.webp)
Daniel Kjellström
Head of CRM & Direct Marketing
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e8aff431aebebe5dc63451_Tele2.webp)
The Google Marketing Platform team
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Tele2
Head of CRM & Direct Marketing
“If you have the right people and mindset in place, then you dare to venture into deep waters and experiment.”
The Google Marketing Platform team
“AI is already a part of many of our product solutions, but it is increasingly being launched into more services to deliver increased customer value.”
Interview section
The Google Marketing Platform team
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e8b00eee3c2a4dfb905837_Niina%20reponen.webp)
Niina Reponen
Sales and full-stack Martech expert
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e8b00eee3c2a4dfb905837_Niina%20reponen.webp)
Niina Reponen
Sales and full-stack Martech expert
“Having a solid Martech stack is just a foundation opening lucrative opportunities. Getting real results in Martech requires visionary leadership, a skilled team, challenging the old ways of working and continuous investments.”
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e34d6e019f31054e8fc633_Karin.webp)
Karina T. Liljedal
Docent at Stockholm School of Economics
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64e34d6e019f31054e8fc633_Karin.webp)
Karina T. Liljedal
Docent at Stockholm School of Economics
“Encouraging students to embrace a broader perspective and fostering a genuine desire for holistic learning will facilitate more profound and meaningful academic exploration.”
Upcoming cases
Hitta.se
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Sara Mundt-Petersen
Chief Customer & Product Office
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64edf7105ca61e35418ed375_Ellipse%2077.webp)
Sara Mundt-Petersen
Chief Customer & Product Office
...
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64edf72c5e9631259c91b6cd_Ellipse%2079.webp)
Helen Rigamonti
Customer Experience expert
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64edf72c5e9631259c91b6cd_Ellipse%2079.webp)
Helen Rigamonti
Customer Experience expert
...
IHM Business School
![](https://assets-global.website-files.com/61fd1de23f0beef13a1d9be1/64edf69108b492a70638cc06_Ellipse%2078.webp)
David Nachmann
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David Nachmann
...
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