Cases & Interviews
Case section
Daniel Kjellström
Head of CRM & Direct Marketing
The Google Marketing Platform team
Tele2
Head of CRM & Direct Marketing
“If you have the right people and mindset in place, then you dare to venture into deep waters and experiment.”
The Google Marketing Platform team
“AI is already a part of many of our product solutions, but it is increasingly being launched into more services to deliver increased customer value.”
Interview section
Natural Cycles
Sofie Askervall
Global Marketing Director
Sofie Askervall
Global Marketing Director
...
brandREACH
Michael Vaclav
co-founder
Michael Vaclav
co-founder
...
Solveta GmbH
Martin Nitsche
Founder and Managing Partner
Martin Nitsche
Founder and Managing Partner
...
Håvard Kvernaas Bakken
Project Director
Håvard Kvernaas Bakken
Project Director
...
Chris Combemale
Data & Marketing Association
Chris Combemale
Data & Marketing Association
...
TUI
Sara Mundt-Petersen
Head of Digital Marketing & CRM
Sara Mundt-Petersen
Head of Digital Marketing & CRM
...
Helen Rigamonti
Customer Experience expert
Helen Rigamonti
Customer Experience expert
...
The Google Marketing Platform team
Niina Reponen
Sales and full-stack Martech expert
Niina Reponen
Sales and full-stack Martech expert
“Having a solid Martech stack is just a foundation opening lucrative opportunities. Getting real results in Martech requires visionary leadership, a skilled team, challenging the old ways of working and continuous investments.”
Karina T. Liljedal
Docent at Stockholm School of Economics
Karina T. Liljedal
Docent at Stockholm School of Economics
“Encouraging students to embrace a broader perspective and fostering a genuine desire for holistic learning will facilitate more profound and meaningful academic exploration.”
Upcoming cases
IHM Business School
David Nachmann
David Nachmann
...
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