A brand is nothing without its customers. So, if you want to get better insight into your brand's performance you must first know what your customers think about you. Here we uncover the possibilities with Brand Tracking and explain how it works.
How do we build brand equity, is a great question that every business need to ask themselves. But an even greater question is to ask yourself how are we different? Because, (hint, hint) without great brand positioning, no brand equity.
How should we solve the energy crisis, and who is responsible? With Brand Tracking we peek into the minds of Swedish energy consumers and understand what the public really think about the energy issue and why they are so divided.
By putting the brands of Sweden's energy sector under the microscope, we discover new customer segments, understand the relationship between market investments and brand equity and look into the future of the energy market.
The donating quota is far from full. Using our Brandtacker we reveal that there are still plenty of potential charity donors out there, and provide charities with insights for how to better reach them.
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