Insights and perspectives on Brand Intelligence
Odyssey provides organizations with Brand Intelligence to understand and improve brand performance. We collaborate with brands across a wide range of industries and markets, helping them understand how their brand and communications are perceived and perform.
Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.
Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.
Brand Tracking
Brand Strategy
Why Brands Matter More Than Ever in the Age of AI
Strong brands guide customer choice, create resilience in volatile markets, and build trust that technology alone cannot replicate. This is why Brand Tech is becoming foundational.
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Brand Tracking
What Is Brand Tracking and Why Does Your Company Need It?
A brand is nothing without its customers. So, if you want to get better insight into your brand's performance you must first know what your customers think about you. Here we uncover the possibilities with Odyssey´s brand tracking solution, Brand Compass, and explain how it works.
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When Rebrands Backfire: The Cracker Barrel Case
Brand Tracking
Brand Strategy
Why Brand Positioning is Crucial for Building Brand Equity
Brand Tracking
Brand Position
Brand Equity
Understanding the fundraising sector through brand tracking
Brand Tracking
Fundraising
Giva Sverige: “The Fundraising Compass Creates Great Value for Our Members”
Brand Tracking
Fundraising
Understanding the brand dynamics in the energy sector
Brand Tracking
Energy
