Book a demoFree trial
We use cookies. Accept these sweets to get the best experience from our site.
AllowNo thanks!

Pulse free trial

Odyssey full logotype
Get two months free data for your brand and competitors. Get started for free.

Understand your digital visibility, compare with your competitors, and boost your ROI. See who looks at your ads & how you can outperform your competition.

Great to see that you signed up for a free trial. We will contact you as soon as we can with further information abut your trial.
Oops! We only accept company emails.

Pulse book a demo

Odyssey full logotype

Understand your digital visibility, compare with your competitors, and boost your ROI. See who looks at your ads & how you can outperform your competition.

Great to see that you signed up for a demo. We will contact you as soon as we can with further information abut your demo.
Oops! We only accept company emails.
Odyssey full logotype
Pulse
Brand tracker
Brand strategy
About
Insights
Contact
About
EN
SV

Latest insights from the industry

September 20, 2022

Understanding the charity sector through brand tracking - a case study

The donating quota is far from full. Using our Brandtacker we reveal that there are still plenty of potential charity donors out there, and provide charities with insights for how to better reach them.

Read more
September 20, 2022

Why the Energy Issue May Decide the Election | Brand Tracking Insights

How should we solve the energy crisis, and who is responsible? With Brand Tracking we peek into the minds of Swedish energy consumers and understand what the public really think about the energy issue and why they are so divided.

Read more
September 14, 2022

Measuring Advertising Effectiveness

What decides if an ad is good? To understand this we must first know how to measure advertising effectiveness correctly. In this article we provide you with the fundamental metrics to evaluate your ads in terms of both effectiveness and efficiency.

Read more
July 7, 2022

Advertising effectiveness - It ain’t what you do, it’s the way that you do it

It appears that Fun Boy Three and Bananarama has something to teach us about advertising effectiveness. If we listen closely to their hit that dates back to the golden 80's, fundamental clues on how to measure advertising emerges.

Read more
June 23, 2022

Impressions and marketing metrics - The WYSIWYG of media

There is a lot to learn from the software development acronym WYSIWYG, What You See Is What You Get. When applying it to marketing and the media landscape new insights, fundamental to marketing success, arise.

Read more
June 21, 2022

Understanding the brand dynamics in the energy sector

By putting the brands of Sweden's energy sector under the microscope, we discover new customer segments, understand the relationship between market investments and brand equity and look into the future of the energy market.

Read more