We empower brands with strategic & tactical tools that enable actions on a daily basis.

Increase brand strength with data-driven and predictive insights

We help our customers to continuously increase the strength of their brand through data-driven and predictive insights. Through Odyssey's platform & products our customers can follow the brand's development and at the same time understand the effects of their brand-building communication.

With the help of our platform & products our customers get the opportunity to act from a strategic and more long-term perspective and at the same time change and sharpen their brand communication from a tactical perspective. Through our platform & products, we can simulate future changes in brand strength so that our customers can take action today.

12 insights about us

The journey started 2016

Odyssey was founded in 2016 by the tech start-up entrepreneur Tobias Sjöqvist and 5  partners.

Hello first client 

Our first client was Scania, Chef, Tv4 and Plandent. Since then 34 other has followed. Thank you for your trust!

First employee 

It felt like the journey began for real when our first employee joined the founding partners in 2017. 

Another brother joined 

Tobias brother and Market Research legend Christer Sjökvist joined Odyssey in late 2017.  Hurray! 

A new home 

We found an amazing rooftop office at Karlavägen 60 in late 2018. It was love at first sight!  Bye kitchen office! 

Malage here we come

2019 was the year we took the team to Malaga for a five-day kick-off! Strategy planning and simply having a great time together.

Launched our first product 

Odyssey Touch was born in 2019! 

All time high!

2019 was our best year so far! And 2020 looked really good until the Corona pandemic happened. 

Hello new clients 2020

We gained the trust of a number of new clients such as Arvato, Fazer, Assa Abloy, Nibe and many more. 

Trusted again

Continued trust from clients such as Husqvarna, AMF, Telia, Eon, SVT, and NK. Thank you! 

Instituted a new prize

Awarded the first Martech award to Klarna and Vasakronan with Swedma, CMO goes TECH and Wiraya.

Annual roof top party

Evening sun,  jazz band, something cool in the hand and 120 awesome people did happen in 2019. Now we are hoping for the summer 2021.

Awsome partners

We continued our successful collaboration with Silver and Augur. And started a new exiting one with Tobii.

Busy spreading the word

Shared our insights at Swedma, Customer loyalty conference, Analytics dagarna, Guldnyckeln and more.

Hello Pulse!  

We launched our second product Pulse that we've developed together with Tobii. 

The journey continues 

We're really looking forward to this year! We hope you will join as well! 


Satisfied Clients

Ongoing Projects

Cups Of Coffee

This is odyssey


Odyssey has assembled a wide range of experts from different fields such as data scientists, insight professionals, developers, strategists and more. Here’s some of our senior team, committed to generating insights that will help you look ahead. We'd love to talk to you and show you how it works. Feel free to contact any one of us.
Tobias Sjöqvist

Tobias Sjöqvist

CEO & Founder

[email protected]
+46 73 425 85 25

Fredrik Augustsson

Fredrik Augustsson

Head of Analytics

[email protected]
+46 76 118 02 81

Peter Lapalus

Peter Lapalus

Head of Platform

[email protected]
+46 70 915 31 83

Carl-Johan Runer

Carl-Johan Runer

Head of product sales

[email protected]
+46 70 428 65 87
Andreas Nergård

Andreas Nergård

Account Manager

[email protected]
+46 76 118 02 82