Understand your target audience with segmentation

Why target segmentation?

Target segmentation involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing sales, and making your business a success.

A target segmentation span three main application areas – brand/product, market, and targets. Its objectives are designed to answer key business questions within each area.

From market research experts to data scientists

Odyssey has assembled a wide range of experts from different fields such as market research experts, data scientists, statisticians, mathematicians, developers, and strategists all committed to generating insights that will help grow your brand.

Our fields of expertise:

- Target segmentation
- Market segmentation
- Con Joint

From market research experts to data scientists

Odyssey has assembled a wide range of experts from different fields such as market research experts, data scientists, statisticians, mathematicians, developers, and strategists all committed to generating insights that will help grow your brand.

Our fields of expertise:

- Target segmentation
- Market segmentation
- Con Joint