Pulse free trial

Odyssey full logotype
Get two months free data for your brand and competitors. Get started for free.

Understand your digital visibility, compare with your competitors, and boost your ROI. See who looks at your ads & how you can outperform your competition.

Pulse book a demo

Odyssey full logotype

Understand your digital visibility, compare with your competitors, and boost your ROI. See who looks at your ads & how you can outperform your competition.

Trusted by companies from different industries

People, not impressions

Pulse uses eye-tracking technology to reveal which online ads people are viewing

Reach is people, not impressions. Pulse monitors human attention on your brand and your competitors’ brands. Now you can optimize your online advertising based on real-world insights. 

client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo

On average* only 35% of all in-screen ads on desktop computers are ever seen by human eyes. And only 13% of all impressions make any impact (attention). CPM does not account for performance differences between channels, platforms and publishers. But with Pulse, you can optimize your online advertising based on what ads people are actually looking at.

*Data based on aggregated attention data, Jan-Dec 2021. Powered by Pulse & Tobii.

Attention effectiveness -
"Not seen. No effect
Competition avg.
15% Imp/Fix
55% Imp/View
32% View/Fix
13%

Average total conversion
Fixations/Impressions

2021

35%

Average total conversion
Fixations/Visibles

2021

2.38s

Average Fixation Time Fixation Time/Fixations

2021

Pulse is a SaaS product that delivers insights into brands based on unique KPIs from passive, always on desktop and mobile panels. Both are statistically weighted to correspond to the geographical area analyzed. 

Share of voice

How much attention does your brand get compared to your competition? 

Component coming soon

Attention time

How long is people actually looking at your ads? 

Effectiveness

How effectively does your brand get people’s attention, by channel, publisher and format?

Reach & frequency

How many unique people actually view your ads? "Reach is people, not impressions". 

Try Pulse today and

Stay ahead of your competition

Don't just take our word for it

Dentsu
EnergyTracker
Giva Sverige

Pulse by the numbers

-

Impressions/Fixations

12% of all impressions on desktop resulted in human attention.

Average Fixation Time

On average, Swedes look at an ad on desktop for 2,38 seconds.

-

Unique brands tracked in Pulse

Pulse is currently tracking and monitoring 250 brands.

-

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

-

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

-

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

-

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

-

Conversion Fixation/Impressions

On average, Swedes look at an ad on desktop for 2,38 seconds.

Social

-

What makes Pulse different and better 

Unbiased & independent

Pulse tracks what real people do, in the real world, on their own computers and mobile devices. It is 100% independent from walled-garden Internet platforms, publishers and ad servers.

Accurately simulates reality

The panels are 100% passive & always on; we do not control or influence people. They are statistically weighted to correspond to the geographical area analysed.

An “always on” SaaS solution

Data is collected daily, and insights are available on demand. Actionable insights are best collected over time and compared on an ongoing basis.