People, not impressions
Pulse uses eye-tracking technology to reveal which online ads people are viewing
Reach is people, not impressions. Pulse monitors human attention on your brand and your competitors’ brands. Now you can optimize your online advertising based on real-world insights.
Why does it matter?
On average* only 35% of all in-screen ads on desktop computers are ever seen by human eyes. And only 13% of all impressions make any impact (attention). CPM does not account for performance differences between channels, platforms and publishers. But with Pulse, you can optimize your online advertising based on what ads people are actually looking at.
*Data based on aggregated attention data, Jan-Dec 2021. Powered by Pulse & Tobii.
"Not seen. No effect
Ad-fixation describes reality better
Average total conversion
Fixations/Impressions
2021
Average total conversion
Fixations/Visibles
2021
Average Fixation Time Fixation Time/Fixations
2021
"It's all about how much human attention you get for your money"
Karen Nelson-Field
Pulse is a SaaS product that delivers insights into brands based on unique KPIs from passive, always on desktop and mobile panels. Both are statistically weighted to correspond to the geographical area analyzed.
Share of voice
How much attention does your brand get compared to your competition?
Attention time
How long is people actually looking at your ads?
Effectiveness
How effectively does your brand get people’s attention, by channel, publisher and format?
Reach & frequency
How many unique people actually view your ads? "Reach is people, not impressions".
Try Pulse today and
Stay ahead of your competition
Don't just take our word for it
Pulse by the numbers
Impressions/Fixations
12% of all impressions on desktop resulted in human attention.
Average Fixation Time
On average, Swedes look at an ad on desktop for 2,38 seconds.
Unique brands tracked in Pulse
Pulse is currently tracking and monitoring 250 brands.
What makes Pulse different and better
Pulse tracks what real people do, in the real world, on their own computers and mobile devices. It is 100% independent from walled-garden Internet platforms, publishers and ad servers.
The panels are 100% passive & always on; we do not control or influence people. They are statistically weighted to correspond to the geographical area analysed.
Data is collected daily, and insights are available on demand. Actionable insights are best collected over time and compared on an ongoing basis.
