Toyota
The car manufacturer Toyota hardly needs an introduction. With the power of Pulse, Toyota Sweden has been able to track their branding investments with greater precision and gain the attention insights they have been looking for a long time.
In a world where everything is measurable, we have improved our way to track and follow our branding investments in a more precise way
“We have been working with the theory of attention for a while. Based on best practice and learnings from cases we have done Odyssey and their platform Pulse has given us insights that we have been looking for a long time. Pulse has enabled us to work more frequently with our creative assets and placements from campaign to campaign. In a world where everything is measurable, we have improved our way to track and follow our branding investments in a more precise way. This means that this platform is one of our main tools when we follow up our digital investments.”
Jan Casserlöv
Marketing & CEX Manager
