Whitepapers produced by odyssey

Free insights from us

We believe in sharing our thoughts and knowledge. Download, enjoy the read and let us know what you think.

Insights from touch

Read and learn more about the method and the insights behind the field research (based on over 2000 Swedish consumers) for Odyssey Touch.

Get to know more about:
Swedish consumers 4 purchase types
The media channels these consumers prefer
The 5 media-consumption segments we’ve identified
10 trends that influence consumers today
The method
Touch as a media planning tool.

Interested and ready to take part in our findings? Sign up for the whitepaper👇

download here

Fill out the form and we’ll send you the whitepaper in just a few minutes. 

For more information about how we process and protect your personal data, please see our privacy policy.